Why This Is Important
Connecting with like-minded companies is foundational in creating a peer network of founders and businesses that are invested in learning and supporting one another. Having this community creates a supportive environment and makes the experience of launching your own business less lonely and daunting.
How To Do This
Identify and reach out to organizations with similar values or complementary approaches. Develop genuine relationships based on mutual respect and shared goals.
Tips
- Ask people in your network for warm introductions to similar companies of interest and look beyond your immediate sector for unexpected alignments.
- Conduct "cold" outreach, such as cold calling, to other founders whom you believe you might share an affinity with.
- Be open about your challenges as well as your successes—vulnerability can lead to deeper connections.
- Host or join informal meetups where founders can openly discuss struggles, successes, and lessons learned.
- Create or join networks where companies can share resources, whether it's office space, equipment, or specialized skills.