Defining a clear vision and purpose for a business provides a guiding north star, aligning all efforts and decisions towards a common goal while inspiring both team members and relevant groups. This foundational clarity not only differentiates the business from other competitors, but also fosters resilience, authenticity, and long-term impact — which is especially crucial for impact-centered ventures. 

Speak to trusted target audience members about your hopes and dreams for the future. Create a vision board or a mind map. Write a future-oriented story about your ideal impact by referring back to foundational questions like the Five W’s: the who, what, when, where, and why of your innovation. 

• Involve your team and target audience members in brainstorming sessions to define your vision.
• Align your business vision with your core personal values and strengths, and consider how you might integrate the vision throughout your processes and systems.
• Talk to industry thought leaders about your vision and purpose to get their feedback and support.
• Regularly revisit and refine your vision as your business evolves on an annual basis.
• Make your vision more tangible, not a vague aspiration, by specifying goals and milestones.
• Ensure your vision and purpose resonate emotionally with your target audience.