A clear and memorable name for your venture will go a long way in helping customers easily recognize your business and building brand loyalty. Your business's name will provide the foundation for brand awareness building and marketing efforts, making it an important decision to consider when launching.

Brainstorm potential names based on keywords that reflect your vision for change and resonate with your target audience. Then ask them for feedback on it. Ensure there are no other organizations, nations, or entities with the same or similar name, and get your name trademarked.

• Consider how the name translates across different cultures and languages in your impact area.
• Test potential names with your target audience and supporters.
• Be sure to include the name as part of the website domain in a clear and memorable way.
• Think about how the name can grow with you as your impact expands and how it aligns with the overall narrative of your venture.
• Consider names that evoke the change you’re aiming to create, rather than simply describing what your business does. 
• Consult a trademark lawyer to run a trademark clearance search and assess the risk of the name you selected.