Sharing your unique insights enhances your credibility as a thought leader and enriches the innovation ecosystem's knowledge, attracting collaborators and supporters. By openly discussing your innovation and the problems you aim to solve, you build a reputation and earn the trust of those most impacted by your work.
Reflect on the thought leadership and perspective you want to showcase as part of your business. Identify opportunities in your local ecosystem to present yourself (e.g., hosting info sessions, moderating panels). Regularly produce and share content to share your unique perspective, approach, and impact in formats accessible to your target audience. Use your platform as an opportunity to also honor changemakers in your community, elders, and other notable people relevant in your space.
- Start with smaller platforms like Linkedin, Instagram, Medium, newsletters, podcasts, or local events, and work your way up to larger stages/platforms.
- Collaborate with other ecosystem players on content to expand your reach and demonstrate your collaborative approach.
- Share relevant stories about challenges you have experienced and the specific strategies you used to overcome them.
- Join professional or specific organizations that promote and support in securing speaking opportunities at conferences.
- Recognize that speaking publicly about your innovation might not always come naturally. It takes time and practice to be able to speak about your venture confidently.