Tracking your assumptions and pivots can help you to learn from your decisions, stay flexible, and respond quickly to new information. It also creates a clear record of your venture's evolution, which can be valuable for explaining your journey to others and demonstrating a commitment to impact and evidence-based work. Tracking the evolution of your business and comparing it against the progress of others ensures that your venture can continue to thrive in a competitive market.

Maintain a detailed log of the key assumptions you make about your innovation and its impacts or outcomes. Regularly test these assumptions to debunk or confirm them, and document any significant shifts in your approach.

• When writing your theory of change, note down any assumptions you’re making, whether that’s about market conditions, consumer needs, or other factors.
• Actively question each assumption to assess its validity, considering what evidence or data supports that assumption.
• Design experiments, pilot projects, or research studies to test your assumptions, prioritizing those that are most critical to success or those that most lack supporting evidence. 
• Track your assumptions and how they change over time to demonstrate your adaptive approach to funders and partners.
• Celebrate pivots as learning opportunities, keeping in mind that changing course based on evidence is a hallmark of innovation.